Social investment
Social investment platform
The social programs implemented or supported by Klabin are in line with its social investment platform, focused on four pillars of action: local development, citizenship, environmental education and culture. The following are highlights of the main initiatives on each front. See all programs here.
Local development
To boost the communities' capacities for planning and participative public management, Klabin invested in assisting the planning capacities of the cities, by providing specialized consulting services to support the preparation of the Multi-Year Plans (PPAs) for the priority municipalities, which are as follows: Telêmaco Borba, Ortigueira, Imbaú, Curiúva, Reserva, Sapopema, Tibagi, Rio Negro and Paranaguá, in Paraná, and Lages, Otacílio Costa and Correia Pinto, in Santa Catarina. The Company considers the areas to be a priority, accounting for 100% of the goal established in the KSDGs. The municipalities in Paraná employed the Social Progress Index launched in 2021 for the planning, whose construction was supported by Klabin. The main advances of these initiatives and of the Matas Sociais [Social Forests] and Apiculture and Meliponiculture programs are shown below.
Social Progress Index (SPI): In work built in partnership with the Fundación Avina, in January 2021, the SPI was launched for 12 municipalities in the Campos Gerais region and, in March 2022, for 12 municipalities in Santa Catarina. In addition to providing an even more profound vision of the communities where Klabin operates, the index represents an instrument of participative management for the municipalities. The data is available for public consultation on the Territory in Development portal.
Public Administration Support Program: Through a partnership with a consulting firm specialized in management planning, Klabin offered support in the elaboration of the Multi-Year Plan (PPA) that each municipality needs to present in the first year of their mayors' term of office. In 2021, support was given to 15 municipalities in Paraná and Santa Catarina, in addition to Goiana and Angatuba; 100% of them built their plan based on the program.
Beekeeping and Meliponiculture: Through the program, which began in 2005, the company assigns forest areas for beekeeping to families of small and medium-sized rural producers. In 2021, Klabin supported the Planalto Serrano Catarinense Beekeepers Association, which represents beekeepers from more than 20 municipalities in the region and produces 102 tons of honey per year. Producers received Imaflora chain of custody certification for forest management of honey production.
Matas Sociais [Social Forests] – Planning Sustainable Properties: Developed by Klabin in partnership with Sebrae and the NGO Apremavi, the program has been maintained since 2015, encouraging family farming by helping small and medium-sized rural producers. Currently, 16 cities in Paraná and Santa Catarina are benefited by the initiative, with more than 600 properties receiving technical consulting assistance, totaling about 270,000 native seedlings donated, with direct impact on the increase in income and productivity of the program's members: 72% of the participants recorded an increase in income and 57% of them increased their production. Considering the direct and indirect impacts, the program currently benefits about 5,000 people.
Family Farming Cooperative Center
In 2021, Klabin supported the creation of the Family Farming Cooperative Center of the Center-North of Paraná, formed by five partner cooperatives of the Matas Sociais program and almost 900 members from 34 municipalities in the state.
Headquartered in Telêmaco Borba, the center was created with the purpose of joining forces for the production and commercialization of food, in search of new markets, competitive prices, exchange of experiences, and service optimization. Management is shared among the cooperatives, which make decisions to expand the presence of local producers in the market.
Klabin Semeando Educação [Klabin Sowing Education]
Created to contribute to improving the results of official indexes, such as the Basic Education Development Index (IDEB) and SDG 4 – Quality Education, Klabin's Semeando Educação program works with the continuous training of basic education teachers in Portuguese and mathematics and also supports the strengthening of school management, benefiting the municipal public network.
By 2021, the initiative had already extended the scope of its activities to 14 municipalities in Paraná, Santa Catarina, and Pernambuco, covering more than 200 municipal public schools, 1,218 education professionals (327 managers and 891 teachers), and about 22,000 students in the municipal education network. There is a growth prospect for other locations in 2022.
Graduates with guaranteed internship
In December 2021, 34 graduates from the Forest Machinery Operations and Heavy Machinery Maintenance courses at the State Center of Professional and Agricultural Education of Ortigueira received their diplomas. The institution – the only technical school for mechanics and forestry machine operations in Latin America – is the result of a Klabin project developed in partnership with the State Government of Parana and the City of Ortigueira, with the objective of becoming a benchmark in training professionals in these areas. All graduates were admitted to Klabin's Internship Program.
Klabin and the Environment
This social investment front brings together environmental education programs, such as Klabin Caiubi, which had its 20-year anniversary in 2021, and initiatives to promote the circular economy, such as the Solid Waste Program and the 100% Circular Territory.
Klabin Caiubi
Created in 2001 for the purpose of empowering teachers to disseminate environmental preservation concepts, the program includes the states of Paraná, Santa Catarina and Bahia. Marking its 20-year anniversary, Caiubi gained its own website in 2021 (https://caiubi.klabin.com.br), with information about its activities, schedule and results.
Driven by the Company's climate change agenda, Klabin's Caiubi for the Climate program was launched in 2021, initially focused on schools in the Parana municipalities of Telêmaco Borba, Imbaú and Ortigueira, with the purpose of guiding and encouraging institutions to measure greenhouse gas (GHG) emissions. To that end, presentations and visits to schools were promoted and the Climate Learning Journey began in 2022, with training to prepare a GHG emissions inventory.
Solid Waste Program
The initiative, which has existed since 2012 and is conducted in partnership with the Caminhos do Tibagi Intermunicipal Consortium in six municipalities in Paraná, had its scope expanded in 2021 when it added the ViraSer Program, of the Gaia Social consultancy. Focused on recycling professionals, the new program aims to provide leadership development and production efficiency to cooperatives and associations, in addition to promoting environmental education and fairer commercialization, stimulating sales and increasing the workers' income.
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165 recycling professionals benefited from the ViraSer Program.
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63% was the increase in monthly income of the professionals with the initiative during the year 2021.
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Higher productivity tied to better health and safety conditions in the activities.
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More than BRL 3 million was the gross revenue of the five cooperatives covered by the program in 2021.
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2,387 tons of recyclable materials were recovered in 2021, an increase of 54% compared to the volume recorded in 2020.
100% circular territory
In partnership with the innovation network Hub Incríveis and with the Heineken Group, Klabin began a project to transform the municipality of Telemaco Borba into the first 100% circular territory in Brazil. In this management model, most of the paper, glass, aluminum, metal, and plastic packaging is transformed, reused, and recycled instead of being sent to landfills. In addition to benefiting the environment, the initiative creates job opportunities and strengthens the local economy.
During the first phase of the project, in 2021, a detailed diagnosis was conducted, which showed that the municipality recycles only 12% packaging per year. Based on this scenario, the main problems and challenges of waste management in the territory were mapped, and paths and opportunities to maximize this potential were indicated. Due to the progress of the mayor's office's actions and Klabin's Solid Waste Program, strengthened in 2021 with the ViraSer Program, the municipality was chosen as a pilot for the project.
In February 2022, a Public Call was opened in order to attract companies, startups, NGOs, cooperation networks, municipal consortiums, and educational and research institutions to propose solutions that enable packaging circularity.
The municipality of Telêmaco Borba was chosen as a pilot for the project.
